Why We Talk About Failure — And Not Just the Pretty Kind
- GWF FRANCE
- Jul 28
- 1 min read
You know the type of “failure story” that ends with a TED Talk, a book deal, and a startup exit?Yeah. We don’t mean that.

At GWF, when we talk about failure, we mean the kind that hurts.The kind you don’t post about.The kind that leaves you asking, “Who am I now?”
Like Laurence., who shut down her business after burning out at 52.“I thought I was just tired. But truthfully, I had lost my sense of direction — and didn’t want to admit it.”
Or Nora., who returned to Singapour after 15 years abroad, only to find herself invisible in every room she walked into.“My CV was full, but I felt empty.”
We hold space for that. Not to glorify the fall — but to explore what comes after.
Because in failure, there’s data. There’s depth. And sometimes, there’s the seed of your second life.
We don’t believe in shame.We believe in evolution.
🔁 Come to a GWF talk or share your own turning point → https://docs.google.com/forms/d/e/1FAIpQLSeF8UyrBabWpKHfpn_kRnkYiZWnMuaZjjBiDOzMLVSJ6qNDdw/viewform